In the wild Internet where the competition is increasingly tough, it is essential to have a web site that is sustainable and especially effectively visible on the web. If you want to be well positioned on Google, a good visibility must be the first step in order to achieve your goals.
Because being visible is not enough to generate sales, developing your traffic is essential, especially for e-commerce websites. Indeed, traffic acquisition is the basis for any website. Without this, an e-commerce site cannot hope to make sales.
Because the conversion rate is a performance indicator, you have to do a thorough work in order to generate traffic but especially to convert it via the optimization of the referencing on search engines. Indeed, a simple visit of your site is not enough because since you will have to convert your visitors into customers or leads.